i’m a spark media wannabe

i often talk about building brand narratives, and it’s something i occasionally do for companies. often overlooked and underestimated – when there’s a great idea or product, but not really a great story – a lot of companies are not intentional about their narratives.  thus the cohesive story, internally and externally, is a total mess.

i’m not one to undervalue the power of the pen (obviously).  for those of you who have your doubts…i suppose images, flavors, and products could “speak for themselves”…per se.  but seriously, where would restaurants, artists, websites or even companies be without the written word (critiques, reviews, the text that is “the brand”)?

check out what spark media does…it’s what i want to do when i finally sell off my websites and have the reputation to consult full-time (from sparkmediasolutions.com).

“In the past, company voice and brand building has been accomplished through strong public relations, brand relations, and traditional custom publishing. With the successful outcropping of new media tools like blogs, podcasts, and wikis, more and more voices are participating in conversations about your industry and your company’s products and services. New media custom publishing is a must for any company in an industry swayed by online discussions.

Every organization has stories and internal wisdom that the public has yet to see. With decades of experience in traditional advertising, journalism, production, and publishing, Spark Media Solutions draws that knowledge out and presents it to the public in the most engaging, interactive, and thought provoking way.

Spark Media Solutions helps you create that industry leading voice in the following ways:

• Assess current business practices, thought leadership, and industry behavior.
• Tells the story of your company and product so customers and others can remember and retell.
• Develop editorial matrix to provide industry-leading content at every decision making point from discovery to purchase.
• Manage and create compelling content messages that can be distributed over a multitude of mediums: print, audio, and video.
• Distribute content and engage with other industry thought leaders via traditional and social media methods.”

Tagged as: branding, narrative, pr, public relations, social media, spark media